We Are Fimmick CRM

We Are Fimmick CRM

Fimmick CRM’s unique combination of skills in CRM, data analytics, innovation and technology make us your ideal CRM agency for effective, compelling and data-driven CRM programmes.

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Our Management


Passionate, forward-thinking and an advocate of creativity, innovation and personalisation, Kenny has over 30 years of experience in the digital marketing and printing industry.

In the 1990’s, Kenny established Focus Imaging, one of the very first integrated local marketing agencies in Hong Kong that provided advertising, outdoor media, publishing and digital printing. With the same drive and philosophy to continue innovating and remain one step ahead of the competition, Kenny further expanded the business by transforming Focus Imaging into Fimmick, providing full service digital marketing solutions to businesses and their brands.

Kenny’s commitment in the digital marketing industry and society has earned him roles in numerous reputable organisations, including the Chairman of Hong Kong Wireless Technology Industry Association (WTIA), and a member of HKTDC Information and Communications Technology (ICT) Services Advisory Committee.


With a background in information technology and a strong sense in digital marketing, Willy integrates his knowledge and visions into the business of Fimmick, a leading Hong Kong based digital marketing agency.

Willy helps clients through the whole digital marketing process making sure Fimmick delivers, if not surpasses on their clients’ expectations. His dedication and passion has gained continuous support from clients and led Fimmick to remarkable success, positioning it as a leading digital marketing agency and winning numerous accolades.

He regularly presents at various events and contributes articles to publications to share his experiences and insights on digital marketing.


Matthew has over 10 years of experience with customer relationship and loyalty marketing in various industries. His experience spans across detailed understanding of planning, managing and executing different scales of loyalty programs. He shares his knowledge with different institutions and expertise groups, he is now a part-time teacher at HKU SPACE.

In 2015, he advanced his CRM team into an independent company – Fimmick CRM, and earned the growing company numerous awards such as Marketing Magazine’s CRM & Loyalty Agency of the Year 2019 (Gold & Local Hero), Best Acquisition/Retention Agency of the Year 2019 (Gold & Local Hero) and Best Use of Data/Insights MARKies Awards 2019 (Bronze).

Our Vision & Mission

With our innovative CRM products and services, we aspire to usher in a new era of CRM, changing the traditional CRM landscape forever.

Our Awards

  • CRM & Loyalty Agency of the Year, Gold & Local Hero, Agency of the Year Awards 2019 & 2020

  • Analytics Agency of the Year, Bronze, Agency of the Year Awards 2020

  • Best Acquisition/Retention, Gold & Local Hero, Agency of the Year Awards 2019

  • Best Idea – Retail, Silver, MARKies Awards 2019

  • Best Use of Data/Insights, Bronze, MARKies Awards 2019

Our Key Clients