Transforming the Way Brands Engage their Customers

Why Fimmick CRM?

Grow your business by optimizing your customer service

Fimmick CRM has pioneered a new CRM model that integrates traditional CRM with social media, mobile and technologies. We call it SMART,
i.e. Social x Mobile x Analytics x Relationship management x Technology


For more customer insights, we measure customer value not only by Recency, Frequency, Monetary Value (RFM), but also by Viral Power, Activeness and Sentiment (VAS)


We leverage cross-channel real-time data for more actionable insights to deliver more profitable customer experiences


We help businesses evaluate their fans and customers to identify core influencers, and recognize further benefits from those spheres of influence

About Us

With our Social CRM products and services, we aspire to usher in a new era of CRM, changing the traditional CRM landscape forever.

Compatible with your existing CRM systems, Fimmick CRM enables you to connect with audiences on omni-channels and have a 360-degree view of your customers.

We help you acquire new customers, retain existing customers, reactivate inactive customers and ultimately stimulate higher spending.

Furthermore, by harnessing influencer marketing and advocate marketing, our Social CRM helps amplify the influential power of your social advocates to drive your sales leads and grow your profits.

We offer more than just a platform. We work side by side with our clients to design and execute detailed strategies to achieve unparalleled success.

In recognition of our work so far, we were awarded:

• Bronze Award, CRM and Loyalty Agency of the Year, Agency of the Year Awards 2015

• Silver Award, Best Use of Limited Budget, Marketing Events Awards 2015

• Bronze Award, Best Use of Multi-Channel, Marketing Events Awards 2015

• Bronze Award, Best Use of Social Media, Marketing Events Awards 2015

  • Identify social advocates
  • Cultivate social advocates
  • Measure influential power
  • Empower social advocates


An advocate of creativity, innovation and personalisation with over 20 years experience of digital marketing and printing, Kenny founded Fimmick in 2008 to provide full service digital marketing solutions to businesses. Since then, his leadership and enthusiasm for identifying new trends has helped Fimmick position itself as one of Hong Kong’s leading digital marketing agencies.
Business Director
As Fimmick’s co-founder and Business Director, Willy has led the company to remarkable success, positioning it as a leading digital marketing agency and winning numerous accolades. With several years experience of CRM and loyalty marketing before joining Fimmick, Willy continues to push the boundaries in areas such as Social CRM with cutting-edge solutions.
Head of CRM
With 10 years experience of loyalty marketing across industries and regions, Matthew has expertise in the fields of CRM strategy, loyalty management, database acquisition and management, customer profiling and segmentation, system migration and e-commerce, and is dedicated to exploring innovative O2O-oriented Social CRM solutions.

Service Overview

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